The rolling forecast worth building before a slow season, not after one: what goes in it, how to read it, and how to keep it current in 20 minutes a week.
Your P&L tells you whether you made money. It doesn't tell you whether you can make payroll on the 15th. A 13-week cash flow forecast does: it maps the cash coming in and going out, week by week, for the next quarter.
Thirteen weeks is one quarter: long enough to see a cash crunch coming while there's still time to act, and short enough that the numbers are mostly known rather than guessed. You know who owes you, what bills are due, and when payroll and remittances land.
Use a spreadsheet with one column per week and these rows:
Add a minimum cash line: the balance you never want to drop below, such as one payroll plus one month's rent. Any week that dips under it is your early warning.
Four weeks of a small trades business heading into a slow month (figures illustrative):
| Week 1 | Week 2 | Week 3 | Week 4 | |
|---|---|---|---|---|
| Opening cash | $42,000 | $38,500 | $22,000 | $27,500 |
| Cash in | $12,000 | $8,000 | $15,000 | $6,000 |
| Cash out | $15,500 | $24,500 | $9,500 | $22,000 |
| Closing cash | $38,500 | $22,000 | $27,500 | $11,500 |
Seeing week 4 now leaves options: chase the two slowest receivables, move a supplier payment, delay an equipment purchase, or arrange a line of credit before you need it. Finding out in week 4 leaves none of them.
The figures above are illustrative only. Your forecast should be built from your own bank balance, receivables, payables, and payroll.


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